Strategic advisor for founders, operators, and deliberate pivoters.
I help women's health startups, growth-stage companies, and institutions turn ambiguity into traction, grounding every decision in data before committing time, capital, or people.
I'm a consultant, strategic advisor, and deliberate pivoter — with a focus on women's health innovation and the complex spaces where strategy matters most.
My work sits at the intersection of business strategy, data analytics, and go-to-market execution — with hands-on experience across Europe, APAC, and the US.
Before going independent, I spent over four years at Amazon, where I designed data frameworks and managed go-to-market strategy across 15 countries and 30+ international stakeholders in the APAC Commercial Sales organization. That experience shaped how I think: rigorously, from the data out.
Today I work with FemTech founders, growth-stage companies, and institutions navigating complex strategic questions — the kind where the path forward isn't obvious and the cost of a wrong move is high. I also coach professionals navigating significant career pivots: the move into a new industry, a new market, or a new chapter that doesn't yet have a roadmap.
I'm also the founder of Femtech Spain, Spain's leading FemTech ecosystem builder, which gives me a unique vantage point on the landscape, the players, and where the real opportunities are.
I work selectively with a small number of clients at a time. I'm most effective when the problem is genuinely complex, the stakes are high, and the path forward isn't obvious — that's when data-grounded strategy matters most.
For startups moving from pilot to scale
You have a product and early traction. The question is how to scale it without burning runway on the wrong moves. I help you build a GTM strategy grounded in data — market entry, channel decisions, positioning, and sequencing.
For growth-stage companies at an inflection point
Growth creates pressure. The decisions you make in the first 18 months of scaling often determine whether your model holds or cracks. I act as a senior thinking partner for founders and operators navigating that stage — regardless of sector.
For corporates and institutions entering the space
Organizations looking to enter, invest in, or deepen their position in women's health need someone who understands the landscape — the players, the gaps, and where real opportunity exists. I bring that vantage point.
For professionals making a significant career transition
I went from finance into FemTech without a roadmap — and figured out the strategy that makes unlikely moves work. I now coach professionals navigating significant career transitions: into new industries, new markets, or new chapters where the path isn't obvious yet.
I'm most effective when ambiguity is high and the path forward isn't clear — that's when data-grounded strategy matters most.
I invest time in building the infrastructure of women's health innovation, not just advising within it. This gives me a real-time view of the landscape that I bring directly to my consulting work.
Spain's leading FemTech ecosystem — connecting founders, investors, researchers and advocates to accelerate women's health innovation nationally and put Spain on the global map.
Visit femtechspain.es →I consult independently through JALUANOL, an independent advisory platform for organizations navigating complex decisions across investment, innovation, and emerging ecosystems, combining data-informed analysis with real-economy experience.
Visit jaluanol.com →As an active member of the global women's health collective driving systemic change through innovation, advocacy, community and literacy, I work on and lead global innitiatives to advance the FemTech industry.
Learn more →I write about strategy in the spaces that don't have a playbook yet — women's health innovation, career pivots, and the broader challenge of making value legible when the world hasn't learned to recognise it. For founders, operators, and deliberate pivoters.
Read on Substack →I speak on women's health strategy, innovation, ecosystem building, and the future of FemTech in Spain and Europe. Recent appearances include conferences, panels, and media features.
For speaking requests and media enquiries, reach out directly.
If you're navigating a complex strategic question, a significant career transition, or simply want to understand how I can support your work — reach out directly.
What I'm open to